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Sports Jersey is not just a piece of regular clothing or clothing but they are identity and sign of motivation and love of fans and for the players. It does not matter whether you have a replica of a jersey or are real NBA jersey, the one and most important thing is the price. Because soccer jerseys or sports jerseys can cost you from $100 to 500 Dollars.
I have highlighted the multiple reasons that made the jersey expensive. So read with me one by one:
Reason Number 1: Material
One of the main reasons that jerseys are expensive is the material used in the jerseys. The most authentic jerseys are made for durability and comfort. That's why the fabric used in that kind of jersey is lightweight and moisture Viking which keeps the athlete cool and dry during the heat of the game. Jerseys made with this kind of material are costly.On the other hand, the jerseys that are made for a fan or regular use are made with polyester and other moisture Viking Technology. These material made the jersey comfortable for the players and for the fans who wear them and they are little cheap then other high quality jerseys.
Reason Number 2: Brand Name
The sports clubs' teams and leagues do not manufacturers jerseys themselves. They provide license to the big production and sale to big brands like Nike Adidas and Puma. These brands spend a huge amount of money to made each piece of jersey unique and according to requirement of league or team.
Let me add that Nike signed a massive deal with the NFL to become official supplier of jerseys. They are paying billions of dollars from years. The same thing goes to Adidas . The sign contracts that allow the brands to use their logos and player names which impact usually in the cost of product.Reason Number 3: Team And Player Royalties
Whenever you buy a Jersey and pay the cost , some percentage of that money goes directly in the pocket of team and sometimes in the pocket of players. They close deal with them that they will get some percentage of money from each sale of the jersey that is associated with their team or with the player. In some cases when the manufacture use the name and number of that team the athlete received royalty on every sale.These royalties are not only go to players but also goes to leagues and associations.
Reason Number 3: Limited Production
Another the most important reason that why jerseys are so expensive is because of Limited productions. Regular clothing and fashion brands produce clothes on large scale but sports jerseys have restricted production. Authentic and high quality jerseys are produced on small amounts sometimes they are only produce when there is a specific event session or a player want.Limited edition jerseys are sold on very high prices due to the quality and shortage. Because the customer always want to buy something that is unique and special and exclusive , they are ready to pay any price for that kind of piece.
Hurry to buy these kind of special editions from the marketers and manufacturers creates and urgency in the customer that if they don't buy a limited edition now when it's available then they cannot have other chance to buy it or own it.
Reason Number 4: Distribution Cost
The marketing cost of the jersey is one of the big reason that made the jersey expensive. Because if the brand want to launch a New Jersey they have to spend a lot of money on social media advertising . Influencing marketing and high-profile sponsorship deals.The famous athlete are involved in marketing campaign to promote the jersey that affect the overall cost of the jersey. Because the famous athlete and celebrities charge a high value money to promote specific brand are jersey.
Also the distribution network who get jerseys from the factories and take them to world wide stores is another hidden factor to increases the cost. Because the big brands invest in best supply chain infrastructure shipping and retail partnerships to make sure that their jerseys are available all around the world. So all these factors collectively impact on the price of each piece.
Reason Number 5: Inflation And Economic Factors
The economic factor have a deep impact on the price of things. Like inflation increase the labour cost and fluctuation of material prices all contribute to increase the prices of consumer goods. And of course the sports wears also impact by inflation and by economic factor that cause on the high price of jersey.A big part of textile material used in sports wears and jerseys is sourced by many country around the world. When cost of the material increase for specialized fabric than manufacturer have to increase their prices. Plus the tariff and trade regulations and the Geo political factor also impact on the cost of importing and exporting goods that further that further that further cause on the higher prices.